In 2016, advertising has no shortage of vehicles to reach customers. There are newspapers, magazines, television, radio, and of course the internet. Many of these mediums are already outdated. In fact, there has been a paradigm shift when it comes to how advertisers connect to their customers. While less people read papers, or even listen to local radio, there is one aspect of advertising that is continuing to grow. During the last few years, Social Media has exploded into something that people couldn’t fathom just a few short years ago. For many, it has become their main source of news, interaction with friends, and a way to stay connected with the world around them. It’s not a stretch to say that nearly every person you know has at least one social media account.
The most popular by far is, of course, Facebook; it has over a billion users worldwide. The next closest is Instagram and that still has over 100 million members. The real kicker is not only how many people use Facebook, but how often they use it. The average Facebook user checks their app around 14 times per day! If you are trying to reach potential customers, this is a hard fact to ignore. Facebook advertising is a billion-dollar industry and that figure continues to go up every year.
Running a Facebook campaign is a complex mission that involves proper presence, content, audience targeting, follow-up, and management to constantly “tweak” the process to achieve the best results. The first and most important piece to the puzzle is determining the right demographic. This is a time-consuming task that requires many hours of research. Destiny Media can precisely pinpoint the prospects that are not only interested in your products or services, but we can find the ones that are actually hungry for your offering. This provides you with quality, dependable leads.
Imagine you are a local dentist that is looking for more clientele. Wouldn’t it be nice to be able to walk into a room full of potential patients who need dental work done? Wouldn’t it be even better if they all live within 10 miles of your office? That is precisely what Facebook advertising is all about. It is part science and part art; that’s where we come in. We have created many campaigns that have grown local and national businesses through this new medium. Contact us to find out more.