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Paradigm Shift

We are about to witness the world’s next paradigm shift! For those of you who are thinking, “Huh?”, allow me to share the excitement. Humanity has gone through enough of these to see a pattern in how we share information. The first, was verbal language. People used storytelling to share history and communicate. Next, the world’s dominant species could comprehend written language. Record keeping and accurate messages were shared among civilizations around the globe.

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It took some time for another paradigm shift to occur. The medium that changed modern history as we know it was the printing press. Knowledge, news, and entertainment could be shared amongst ourselves on a much bigger scale. This sped up the evolution of how people communicated and socialized forever. I feel compelled to mention the telephone and computer, but I would argue the internet was the real-world changer.  For the first time, ever, people could share information and communicate across the globe instantaneously. Not to mention, live stream our favorite shows on Netflix can happily take up our entire weekends.

The next wave of technological advancements accepted into society will be virtual reality. Not those optical illusions by using glass and mirrors that the 80s and 90s arcades teased us with. We can already see glasses being advertised that use cell phones to create the virtual world. This might not seem all that important, but think about it. Like Robocop; glasses, contact lenses, car windshields (some already do this) will scan the environment and project digital screens or popups about what we are looking at. This is termed augmented reality which means reality layered with digital ones. Picture this, your glasses bring up a digital version of your cell phone that seems to float in mid-air right in front of you. Like the Wii or Kinect, you reach out in front and press the buttons of your floating digital cell phone. By using augmented reality, we really wouldn’t even need physical phones anymore.

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There are so many opportunities with virtual reality it is almost mind boggling. Instead of sharing data over the internet, we will share experiences and feelings. You will be able to record yourself scuba diving in Cozumel and let others immerse themselves in the very 360-degree memory you captured on the device. Many of this technology is already invented, but only just now can you notice these items being marketed to consumers. Get ready world, because if we thought the past decade was a wild ride, I fear the next ten years will surprise us even more.

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Future of Facebook Ads

The future of Facebook marketing is bright, but always changing. If you fbwant to see the future of the internet, pay attention to Facebook. According to Jordan Banks, who is the managing director of Facebook Canada, the company is planning on moving away from a single application that tries to do everything. They are developing an array of apps that are easier to use for their members. This doesn’t just involve applications like Messenger that keep people in touch, but apps that also make advertising more consumer friendly and cost effective.

Algorithms are used to direct your business ads to relevant audiences, but those algorithms are constantly updating each year. Sometimes they can change 3 to 4 times in a given twelve months. With each change, you will be able to better pinpoint who your advertisements reach. However, very few marketing companies are actually on the front-lines of this universe. You need to find experts that can help you navigate this space to make sure your ROI remains effective.

The management team at Facebook is also adamant that the Sell Button will soon play an important role on the network. It won’t be long until businesses are selling a majority of their products straight from Facebook itself. So, it is extremely important to have a marketing team that is devoted to keeping on top of the many changes to come. At Destiny Media, we are determined to stay ahead of the pack and ensure your business gets the results it deserves.

Future of Facebook Ads
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Why Choose a Custom Designed Website?

In a world of “cookie cutter” website templates, we still believe there is nothing better than a fully customized design. Companies that specialize in designing sites do all of the heavy-lifting for you, while allowing your business to retain a unique online presence. At Destiny, we set up a creative session to discover what your business is all about. This includes getting a handle on who your unique customers really are, because they are the targets of your site’s appeal. We ask you about your goals, processes, and existing sales patterns. Do you need a site for branding purposes? Is it going to be an eCommerce tool that requires integration? Bringing in a design specialist can alleviate the headaches of advertising yourself online. We can build the features that you are looking for and make it easy to manage at the same time. You would be surprised at the relatively low cost of choosing a custom design over the “out of the box” templates that are available.

Custom websites include more than simply the appearance. The functionality of the site is just as important as how the information is professionalwebdesignbeing displayed. You can actually save time and money by avoiding trying to squeeze everything that you want and need into a template. This way, your site does exactly what you want it to the first time.

Take some time to brainstorm the purpose of your web-presence. What are you trying to accomplish? Then contact one of our designers and we will translate your wishes into a fully functioning website. In the ever-changing online world this can seem like a daunting task, but we like to make the experience fun! If you have the proper guide, this process can be exciting instead of stressful. Trying to build a website on your own can be overwhelming. You wouldn’t attempt to climb Mount Everest without the help of Sherpas, would you? So, don’t take on this challenge without the help of knowledgeable partner.

Lastly, websites are like cars… you can tell at first glance that it was built ten years ago vs. today. The styles change as often as automobile trends. Your customers will make up their minds within the first 3 seconds if you are worth doing business with. If your website looks like it was made in the 90’s or if your neighbor’s kid created it, they will click off and look elsewhere. However, if you are wanting a fresh, unique, and beautiful design; then a custom designed site is the way to go.

Why Choose a Custom Designed Website?
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Advertising Using Social Media

In 2016, advertising has no shortage of vehicles to reach customers. There are newspapers, magazines, television, radio, and of course the internet. Many of these mediums are already outdated. In fact, there has been a paradigm shift when it comes to how advertisers connect to their customers. While less people read papers, or even listen to local radio, there is one aspect of advertising that is continuing to grow. During the last few years, Social Media has exploded into something that people couldn’t fathom just a few short years ago. For many, it has become their main source of news, interaction with friends, and a way to stay connected with the world around them. It’s not a stretch to say that nearly every person you know has at least one social media account.

social-network-statsThe most popular by far is, of course, Facebook; it has over a billion users worldwide. The next closest is Instagram and that still has over 100 million members. The real kicker is not only how many people use Facebook, but how often they use it. The average Facebook user checks their app around 14 times per day! If you are trying to reach potential customers, this is a hard fact to ignore. Facebook advertising is a billion-dollar industry and that figure continues to go up every year.

Running a Facebook campaign is a complex mission that involves proper presence, content, audience targeting, follow-up, and management to constantly “tweak” the process to achieve the best results. The first and most important piece to the puzzle is determining the right demographic. This is a time-consuming task that requires many hours of research. Destiny Media can precisely pinpoint the prospects that are not only interested in your products or services, but we can find the ones that are actually hungry for your offering. This provides you with quality, dependable leads.

Imagine you are a local dentist that is looking for more clientele. Wouldn’t it be nice to be able to walk into a room full of potential patients who need dental work done? Wouldn’t it be even better if they all live within 10 miles of your office? That is precisely what Facebook advertising is all about. It is part science and part art; that’s where we come in. We have created many campaigns that have grown local and national businesses through this new medium. Contact us to find out more.

Advertise Using Social Media
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